Denso is at it again with QR codes scanning sophistication

qr codes shopping

The company has launched a new reader mobile app that is designed to work even with small codes. Denso Wave Inc has maintained a consistent spot in the news with its innovations surrounding QR codes, and it has recently stepped up its efforts, yet again, by releasing a new mobile app that it has simply called “Q”. This barcode reader application is designed to make quick response codes more simple and accessible to scanners. Near the end of last year, QR Code Press reported on the FrameQR platform that Denso…

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Turning all QR Codes Visual!

QR codes

It was a man named Frederick Barnard that coined the phrase “A picture is worth a thousand words” in an article he wrote commending the effectiveness of graphics in advertising. Technology has advanced light years from when F. Barnard wrote that article back in 1911 but his words were nothing short of prophetic. There is a clear pattern of evolution when attempting to understand where technology is heading. First we had websites that were filled with text and information, then came blogs that decreased the amount of text and used images…

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Progenitor of QR codes releases new guide to help people understand how to use the technology

Mobile Marketing QR Codes

Though QR codes have only recently been getting a great deal of attention, they are not a new technology. The codes were first developed in Japan by Denso Wave, a subsidiary of Toyota. The company designed QR codes as a way to efficiently keep track of inventory. When Japanese marketers got hold of the barcodes, however, they found that they could create interactive advertisements with the codes. Today, QR codes are nearly everywhere in Japan, but fairly rare in Western societies. Though the codes are now becoming famous in the…

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The elusive iQR code pops into sight but only for a second!

Once upon a time, QR codes were block, black and white patterns on the back of car bumpers. Now, they come in all shapes and sizes. First developed by Denso Wave, a subsidiary of Toyota, they were used to track inventory. During the advent of mobile devices, the codes became famous in Japan and Asia, with their popularity diminishing as they traveled further west. Since their incorporation into society, the codes have evolved from the black and what mosaics to colorful designs. New codes are emerging tentatively into the world…

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QR Code Scanning Connects in Business

QR codes are making their presence known around the world. Originally developed by Denso Wave, a subsidiary of Toyota, the codes were used to track inventory. Few thought that marketers would find them useful in any capacity, but they have displayed their versatility in the world of advertising time and time again. They have found their way on billboards, packaging, business cards and a variety of other products. The codes have also been used in marketing campaigns for some of the biggest companies in the world, and as a way…

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