Denso is at it again with QR codes scanning sophistication

qr codes shopping

The company has launched a new reader mobile app that is designed to work even with small codes. Denso Wave Inc has maintained a consistent spot in the news with its innovations surrounding QR codes, and it has recently stepped up its efforts, yet again, by releasing a new mobile app that it has simply called “Q”. This barcode reader application is designed to make quick response codes more simple and accessible to scanners. Near the end of last year, QR Code Press reported on the FrameQR platform that Denso…

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Turning all QR Codes Visual!

QR codes

It was a man named Frederick Barnard that coined the phrase “A picture is worth a thousand words” in an article he wrote commending the effectiveness of graphics in advertising. Technology has advanced light years from when F. Barnard wrote that article back in 1911 but his words were nothing short of prophetic. There is a clear pattern of evolution when attempting to understand where technology is heading. First we had websites that were filled with text and information, then came blogs that decreased the amount of text and used images…

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Progenitor of QR codes releases new guide to help people understand how to use the technology

Mobile Marketing QR Codes

Though QR codes have only recently been getting a great deal of attention, they are not a new technology. The codes were first developed in Japan by Denso Wave, a subsidiary of Toyota. The company designed QR codes as a way to efficiently keep track of inventory. When Japanese marketers got hold of the barcodes, however, they found that they could create interactive advertisements with the codes. Today, QR codes are nearly everywhere in Japan, but fairly rare in Western societies. Though the codes are now becoming famous in the…

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The elusive iQR code pops into sight but only for a second!

Once upon a time, QR codes were block, black and white patterns on the back of car bumpers. Now, they come in all shapes and sizes. First developed by Denso Wave, a subsidiary of Toyota, they were used to track inventory. During the advent of mobile devices, the codes became famous in Japan and Asia, with their popularity diminishing as they traveled further west. Since their incorporation into society, the codes have evolved from the black and what mosaics to colorful designs. New codes are emerging tentatively into the world…

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QR Code Scanning Connects in Business

QR codes are making their presence known around the world. Originally developed by Denso Wave, a subsidiary of Toyota, the codes were used to track inventory. Few thought that marketers would find them useful in any capacity, but they have displayed their versatility in the world of advertising time and time again. They have found their way on billboards, packaging, business cards and a variety of other products. The codes have also been used in marketing campaigns for some of the biggest companies in the world, and as a way…

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Tips on getting your resume noticed

Mobile technology is undoubtedly becoming a dominant force in the world of advertising. Smart phones and other mobile devices are allowing people to conduct business from wherever they are at any moment. Even a global economic recession could not hinder the spread of mobile technology and today more people are using it than ever before. As the technology becomes more mainstream, these people are asking “What else can it do?” QR codes are one of the marvels of the mobile industry. Originally developed in Japan as a way for companies…

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QR codes have a need for speed

On Saturday, high profile car manufacturer Ferrari débuted their latest competitive racer, the Ferrari 458 Italia GT, at a 12-hour Sebring endurance race. The car gained a lot of attention, not just because it was Ferrari’s latest entry in international competitive racing, but also because of the QR code emblazoned on the hood. The code also appears on the Risi Competizione team uniforms. When scanned, the code resolves to the team’s website. The code may have been the high point of the race for Ferrari. Their new F458GT was forced to…

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QR Codes and Mobile Marketing Trends

QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything. Marketers around the world agree that QR codes are the next step in mobile advertising.…

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The proof is in the growth!

A recent update to the Global Growth in Barcode Usage shows that the frequency of use for barcodes has risen by 126% over a two month period. The report shows strong growth in Norway, with growth ranking in at 87%. Sweden has experienced a 65% increase in use. The highest rate of growth was experience in the U.S. with usage rising by 126.1% over two months. The report shows that worldwide usage has increased by 10%. Many analysts are speculating that 2011 will be the year in which QR codes…

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QR Code is charting strong growth in mobile marketing arena

A growing number of companies around the world are using QR codes to connect the digital and physical worlds. When scanned, they take users to mobile sites set up to provide consumers with a dynamic experience. The codes can only hold 2-3 kilobytes of data, but that is generally more than enough to make them highly valuable for businesses looking for an edge in the robust mobile marketing industry. The codes are not technically new. They were developed in 1994 by Japanese based Denso Wave Inc., a subsidiary of Toyota.…

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Will the new iQR Code take the spotlight?

QR codes have come a long way since they were created by Japan based Denso Wave – a subsidiary of Toyota – and they have established themselves as the primary tool for mobile marketing. Denso Wave first used the codes to keep track of inventory for Toyota and the codes have spread throughout Japan ever since. They are now used throughout the nation as a medium for just about anything. The codes have also been gaining a foothold in western society, finding their way to the sides of buildings, buses…

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