Tag: demographic of mobile shoppers

Ypulse study shows mobile technology is not popular amongst teens

Stephen Vagus
Mobile Technology and Teens

A new study from Ypulse, a marketing and research firm aimed at youth, suggests that teens may be more confused by augmented reality than they are about QR codes. Augmented reality is currently a craze for a number of industries. Game developers and marketers are using the technology to create new experiences for consumers, but their efforts to expose younger people to the technology have not been going well. The study shows that only 11% of high school and college students have used augmented reality mobile application. More have used…

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Chevrolet runs Super Bowl television ads with complementary mobile campaign this year

Julie Campbell
Super bowl social media advertising marketing wearable technology

Chevy has announced the nature of its Super Bowl advertising this year, and it has revealed that its television commercials will be complemented by a mobile campaign once more. However, it has also stated that it will be broadening its mobile efforts by including an app that will provide users with the ability to use Twitter to interact with each other, play games, and to win prizes. Last year, the automobile manufacturer created mobile advertising using the social targeting service by OneRiot. This service functions by targeting segments of the…

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Demographics of Mobile Shoppers May Surprise You

John Montgallo

Mobile device usage is still rising and much of it is shopping. It isn’t just the typical user doing the surfing. A survey has shown that shoppers age 34 to 54 have increased over 140 percent in just over a year. Many people are realizing they can use their mobile device to comparison shop or look for better deals or product information. More and more people are discovering the power of mobile. It isn’t just a phone anymore; it’s a tool. Shoppers are more informed and if they aren’t sure…

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