Danone baby formula QR codes offer parents improved transparency

Baby formula QR codes - baby with bottle

The new barcoding service will show consumers the entire journey of several product brands. Danone recently unveiled a new system of baby formula QR codes. The goal of the new digitally enabled feature is to offer shoppers a way to understand precisely where the product came from. The company is seeking to improve its “farm to fork” journey transparency in several of its brands. Among the brands that will benefit from the baby formula QR codes include Nutrilon, Aptamil, Laboratoire Gallia, and Karicare. Consumers can use their smartphone cameras to…

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Danone launches ambitious plan for QR codes

QR codes in the food industry

QR codes help marketing adapt to the mobile age Marketing has been of paramount importance to the world of businesses since time immemorial. While this fact is not likely to change in the foreseeable future, marketing itself has evolved to meet the changing interests of consumers. With the advent of mobile technology, marketing had to adapt to the growing number of people that became reliant on smartphones and tablets. Thus, QR codes rose to prominence and established themselves as a powerful tool in the field of mobile marketing. Today, many…

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