QR Code Press

Dairy Queen injects interactivity in new fundraising campaign for the Children’s Miracle Network

08/03/201108/03/2011 Stephen Vagus

When it comes to raising money for a good cause, mobile technology can be used to great effect. Dairy Queen will be incorporating QR codes into their latest fundraising campaign hoping to take advantage of the widespread use of smart phones and other mobile devices. The company will be using the codes for their 2011 Miracle Treat Day, a campaign that will turn every Dairy Queen in Canada into a fundraising center for the Children’s Miracle Network. Mobio Technologies, a mobile marketing solutions firm based in Vancouver, Canada, is providing…

Dairy Queen adds Blizzard cups featuring QR codes to mobile marketing campaign

07/20/201107/20/2011 Stephanie Beck

Dairy Queen’s 2011 Miracle Treat Day campaign will be featuring Blizzard cups with QR codes that can be scanned using smartphones in order to instantly donate money to the Children’s Miracle Network charity. Mobio Technologies, Inc. (formerly known as Mobio Identiy Systems, Inc.) have announced the creation of 7.9 million Blizzard cups that are enabled with a Mobio-enabled QR code. These cups have already been distributed to every Dairy Queen location in Canada, in preparation for the charity campaign that started on July 18, 2011. Beginning at the start of…