Saks Fifth Avenue brings m-commerce to its holiday window display

QR Codes

Saks Fifth Avenue has a tradition of drawing local attention in New York City to its holiday display windows, but this year, it is offering something new by adding customized QR codes that encourage participation in mobile-commerce purchases, too. These two dimensional barcodes allow consumers to use their smartphones or tablet computers to visit the retailer’s mobile store where they can shop for the gifts on their lists, or to view a short video which is being called “the holiday show”. Many are applauding this latest effort by Saks, as…

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