QR codes becoming more appealing to art lovers and begin to be used for more than just marketing

QR codes have been successfully integrating into the world of art for some time now. The codes are becoming very popular with artists looking for an affordable way to promote their work to a massive audience. Indeed, the codes have seen a great deal of success in the worlds of marketing and promotion. Few would think, however, that consumers would begin to grow fond of the blocky, maze-like design of the codes themselves. Now, the codes are becoming much more than a simple advertising tool. They are becoming works of…

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Getting the most out of a marketing strategy that includes QR codes

QR Code

A World Telemedia presentation by Bob Bentz, the president of Advanced Telecom Services has shown that marketing that incorporates custom QR codes with branding boosts the usage by 2.4 times. A number of case studies were cited by Bentz to support his theories. He spoke on the topic of “Hip to Be Square: Using QR Codes to Maximize Sales” at the Amsterdam event. Bentz used his presentation to describe the history of quick response (QR) codes, which actually aren’t anything new. These two dimensional barcodes have existed since 1970, when…

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New breed of online QR code generator coming from Unitag

QR Code Generator

These days, online QR code generators are a dime a dozen. Such platforms can be found all over the Internet, often being provided from companies making use of the codes themselves. The vast majority of generators, however, are not exactly noteworthy, being that they are all, essentially, identical.  Since the creation of the codes in the 90’s, they have become incredibly popular amongst marketers. The codes have been tweaked and changed over time to deviate from their traditional black and white patters. Given that the codes can be aesthetically augmented…

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Express yourself with a QR t-shirt…

QR Code T-shirts

Following the trend of printing QR codes on things, many services are cropping up offering to plaster the codes on clothing. Such is the case with ScanMe. The company specializes in stylized t-shirt designs that feature a customized QR code. The code, difficult to find at times amidst the complexities of the designs, can be linked to a customer’s Twitter, Facebook or LinkedIn page. The interesting part is that the codes are updated in real time. Given their connection to social networking sites, that seems sensible. The codes can be…

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