The difference the changes to Google Places make

Google Places

Google has made a number of changes to its Google Places service, which used to draw reviews from other sources such as TripAdvisor, Yelp, CitySearch, and Urban Spoon, but which now has additional features and includes reviews strictly generated by their own users. Google Places was started about a year ago, at which time the third party sources of reviews complained that Google was using their site content – especially because the Places reviews typically received superior search ranks to the original sources. That said, now that Google is producing…

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Get more business with QR codes linked to mobile testimonials

Virual Marketing

Reviews play a big role when it comes to business. More than 70% of consumers rely on reviews when considering making a purchase, according to Business 2 Community, a market research firm that analysis emerging trends in connectivity between consumers and companies. Given the number of people that rely on referrals and their general affinity for social media, businesses looking to give their reviews a boost are turning to QR codes to get the job done. Direct mail campaigns have been successful in the past, but they can only go…

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