QR Code Press

New form of QR code boosts mobile commerce through instructional encouragement to scan

04/17/201204/16/2012 Jesse Collins

Survey says…half of mobile campaigns have implemented a QR code. Scanbuy.com data has indicated that half of all marketers have already implemented QR codes as an element of their overall mobile marketing, and an additional 86 percent intend to incorporate it into their mobile commerce efforts in the future, making it clear that these barcodes are growing in popularity. The question that remains is whether or not it will have the desired impact on consumers and whether or not they will actually use them. Though the awareness of QR codes,…

Naturtint USA Drives Consumer Web Traffic with QR Codes

01/27/201204/14/2014 Guest Post

Smartphone Codes Let Consumers Easily Find Stores and Enter Contests By scanning Quick Response (QR) codes on mobile devices, consumers can quickly get customized information and special promotions from International Trade Routes, the exclusive importer and distributor of Naturtint® natural permanent hair color in the U.S. Women consumers of fashion and beauty products are embracing these codes that enable instant, direct and efficient communication and engagement. Custom QR codes are being used successfully in ads for the natural permanent hair color appearing this winter in Glamor, Vogue, Elle, Women’s Health,…

Flare Codes to make an appearance in the Ohio University’s newspaper this week

01/19/201201/19/2012 Sam Lambert

QR codes are coming to the Ohio University’s student run newspaper, The Post. These codes are not the kind that people are becoming familiar with, however. The codes that will show up in The Post this week are Flare Codes. These custom QR codes come from a student-owned company by the same name. Flare Code seeks to conglomerate digital content into a single social network based entirely on QR codes. Flare Codes are very similar to conventional QR codes but include a simple design in the center. The design, which…

Getting the most out of a marketing strategy that includes QR codes

10/24/201110/23/2011 Jennifer Goula

A World Telemedia presentation by Bob Bentz, the president of Advanced Telecom Services has shown that marketing that incorporates custom QR codes with branding boosts the usage by 2.4 times. A number of case studies were cited by Bentz to support his theories. He spoke on the topic of “Hip to Be Square: Using QR Codes to Maximize Sales” at the Amsterdam event. Bentz used his presentation to describe the history of quick response (QR) codes, which actually aren’t anything new. These two dimensional barcodes have existed since 1970, when…

Looking for your QR Code in something a little more sturdy?

04/11/201104/10/2011 Jorge Gonzalez

QR codes have become metallic. Metalcraft, a provider of personalized identification nameplates and labels, has announced that they will now be adding the codes to their products upon request. Metalcraft has serviced thousands of businesses throughout the country and is responding to growing demand that says companies must be more invested in mobile technology. To this end, the company is now offering its clients the ability to attribute their labels with QR codes to further engage an increasingly tech-savvy audience. “Our customers were beginning to ask about putting QR codes…