Do-it-yourself augmented reality glasses shed some light on Google’s Project Glass

Homemade augmented reality glasses! Last week, Google unveiled its augmented reality glasses product called Project Glass. The company has been working on developing the glasses for more than two years and claims to have overcome some of the significant challenges inherent with the technology. Project Glass is not the only augmented reality glasses initiative currently in development, but Google believes it will be the most successful among consumers. Many in the technology community were initially enthusiastic about Project Glass, but some have questioned how difficult it could be to make…

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Tokyo Shoseki launches line of augmented reality textbooks for New Horizon brand

Augmented reality education   Japanese publishing firm Tokyo Shoseki is taking a bold approach to education with a new line of augmented reality textbooks. The books are part of the company’s English course called New Horizon. The series is meant to help adults study the English language and the company believes that augmented reality will make the process more intuitive and effective. There has been some experimentation with the use of mobile technology in Japan, such as using iPads in classrooms, but Tokyo Shoseki believes that a simple smart phone…

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Google files for patent for mobile ad sensitive to light, sound, and temperature

Google mobile ads

Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…

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Hillcrest Labs launches new Freespace MotionEngine for mobile device manufacturers

Hillcrest Labs freespace augmented reality

Hillcrest Labs, a leading developing of motion processing software, has announced the launch of its latest motion control technology called Freespace. The technology is available to manufacturers of smart phones and other mobile devices. Hillcrest claims that the new technology will improve a mobile device’s motion sensors, allowing these devices to better facilitate augmented reality. Manufacturers using Hillcrest’s new technology will be able to produce mobile devices that are capable of handling the demands of high-level augmented reality software, making them more appealing to consumers interested in interactive technology. The…

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Mozilla places focus on “do not track” feature for mobile

Mobile Commerce news

Mozilla, creator of the popular Firefox web browser for computers, has announced that it is now developing an open-source operating system for both tablets and smartphones that will supports “do not track” from its very foundation. Many standard web browsers for computers now include a feature that allows users to opt out of online tracking with a “do not track” option which indicates to third parties – such as marketing companies, advertisers, etc. – that the user does not want to be tracked. This option has been exceptionally limited for…

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iWineMaker iPhone app is launched to assist home and professional wine makers

Mobile Commerce Wine

iWineMaker, a new iPhone app, is now available at the iTunes Store to provide home and professional winemakers of conventional and organic wines with additional assistance with their calculations. This application provides these winemakers with a powerful mobile tool that will help them to quickly and easily perform their additions for alcohol, sulfur dioxide, acid, copper, fining agents, yeast and nutrients. It also helps with the sugar conversions and the adjustment of the Brix of grape must and juice. The iWineMaker application functions with the fact that making wine is…

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Lumus unveils new QE-31 augmented reality glasses, offers hands-on demo at technology conferences

Augmented Reality Glasses Example

Augmented reality glasses seem to be the rage amongst technology companies these days. Lumus, makers of high-tech eyewear, have been working on an augmented reality system housed within a pair of glasses for some time. During this year’s Consumer Electronics Show held in January, the company showed off an early version of its new glasses. Now, the company has unveiled an upgraded model called QE-31, which is billed as a major improvement upon previous designs. The new model consists of a durable frame that serves as a mount for the…

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Microsoft files patent for new augmented reality project

Augmented Reality Glasses

Microsoft is the latest addition to technology companies working on developing head-mounted augmented reality devices. The company has recently filed a patent for a new AR headset. The company has been very selective about the information it is sharing regarding its new project, but the device may be used for next generation gaming platforms. Early this year, news arose of Microsoft working on the Xbox 720, the successor to the massively successful Xbox 360. Given the company’s latest patent filing, the possibility of a new Xbox console may not be…

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Sony begins global smartphone marketing campaign

Xperia sola smart phone

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…

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What impact with the New iPad have on online retailers?

mobile commerce ipad 3 retail

It should come as no surprise to retailers that mobile commerce is now becoming a vital part of remaining competitive, but what many people are wondering is what sort of difference the New iPad will be making in this marketplace and what that will mean to the holiday shopping season for this year. There are already over 82.2 million Americans who use smartphones, and online retailers are making certain that they optimize their websites in order to cater to these consumers. That said, the release of the “iPad 3” is…

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Microsoft Research’s Beamatron hints at the possible future of augmented reality

Beamatron

Developers from Microsoft Research, the development wing of Microsoft that focuses on emerging technologies, have been experimenting with a new system they call Beamatron. The system uses the Xbox 360 Kinect motion-capture camera to help generate digital images that are projected onto a physical surface using augmented reality. In this sense, the Beamatron system lives up to its name. Developers believe that the system could have significant implications for a variety of industries, especially communications, where the system could be used to facilitate holographic communications between people. Currently, the Beamatron…

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