Social media marketing helps Reading Rainbow Kickstarter reach record goal

reading rainbow levar burton social media marketing

The crowdfunding effort has now achieved the highest number of backers ever for that platform. The grassroots campaign that has made headlines and that spread wildly through social media marketing and sharing, with support from some of the biggest names from Kickstarter and celebrities across the entire spectrum in order to bring back Reading Rainbow in a mobile app format that will be free to classrooms in need across the United States, has now reached well beyond even its highest goals. After reaching its initial basic $1 million goal within…

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