In app transactions see 64 percent growth rate this year

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Purchases through mobile applications continued to see a significant rise in traction throughout 2017. It doesn’t come as much of a shock to know that in app transactions are making considerable gains, but the rate at which that growth is occurring is raising eyebrows. The holiday shopping season has been particularly effective in spiking m-commerce use. Over one in three American purchases over the Thanksgiving weekend occurred over mobile devices. In app transactions are playing a rapidly increasing role in driving mobile commerce growth in the United States as well…

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Mobile commerce transactions are highest in Japan

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The second quarter figures for 2016 showed that the country had nearly 55 percent conversion rates. Criteo recently released its figures regarding mobile commerce transactions in Q2 2016. They revealed that the conversion rates for m-commerce were highest in Japan, the United Kingdom and South Korea. The performance marketing technology firm underscored that the top spot was held by Japan. These results were compiled after analyzing 1.7 billion transactions from both desktop and mobile sites. The analysis involved annual sales totals worth $720 billion. It involved the figures from more…

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Study shows mobile commerce is on pace to see more growth in the future

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New study shows the growing prominence of mobile shopping among consumers Criteo, a performance marketing technology provider, has released a new study concerning online transactions and their performance during the fourth quarter of 2015. Last year, mobile commerce became a very powerful force in the retail space. Merchants began investing heavily in new technology that would allow them to connect with mobile shoppers. Consumers have shown a great deal of interest in using their devices to shop online and in physical stores. 1.4 billion online transactions were made during the…

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Mobile commerce is a vital component of the travel shopping experience

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A recent study has shown that consumers are increasingly using multiple devices to plan and book trips. A report was recently released by a firm called Criteo, which illustrated the importance of the role of mobile commerce at both the start and finish of a shopper’s planning and booking of upcoming travel. The report was entitled the Criteo “State of Mobile Commerce” and it was focused on the third quarter of this year. Significant insight was provided through the results of the study outlined within this report. This could potentially…

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Mobile commerce is growing in the retail sector

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Apps are becoming the best way for retailers to engage consumers Criteo, a performance marketing technology firm, has released the latest edition of its 2015 State of Mobile Commerce Report. The report reveals that mobile applications are responsible for almost half of all mobile payments being made. These apps have become invaluable to large organizations that have a major stake in the e-commerce sector. The report notes that apps that provide an enjoyable experience fare better among consumers than others, giving them a competitive edge. Consumers are using a variety…

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Mobile commerce is growing dramatically throughout the world

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New report highlights the growth of mobile commerce in the UK and elsewhere Criteo, an advertising specialist based in Europe, has released a new report that highlights the ascension of mobile commerce in the United Kingdom and elsewhere. For the past few years, consumers have begun to favor shopping for products with their mobile devices rather than visit physical stores. While traditional stores remain important to the vast majority of consumers, a growing number of people are opting to purchase products online using nothing more than their smartphones and tablets.…

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Mobile commerce grows among social media companies

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Social media could have a major impact on mobile commerce this year Social media may propel mobile commerce to new heights this year.  Entrepreneur Jesse Pujji, CEO of Ampush, an advertising technology firm, believes that 2015 will be the year of mobile commerce. Throughout the world, e-commerce has been experiencing strong growth, powered heavily by the consumers that are shopping and paying for products with their smartphones and tablets. According to Pujji, approximately 64% of the time people spend on mobile devices is spent on social media platforms like Facebook…

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Mobile commerce reaches new heights globally

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New report from Criteo shows that mobile shopping is more than just a passing fancy Criteo, a performance marketing technology firm, has released the latest edition of its Mobile Commerce Report. The report highlights the results seen in the mobile sector during the fourth quarter of 2014, showcasing emerging trends and addressing consumer shopping behavior. The report has found that mobile now accounts for a large portion of online transactions, especially in parts of the world where mobile technology penetration is high, such as the United States. Mobile now accounts…

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