creative marketing Archives

3D QR codes launched by savvy businessman

10/25/201610/21/2016 Jesse Collins

A new project called “Get a Round TUIT” was created by a craft artist and digital decorator. Mark Herring and his business associate, Hal Mandelman have now come up with unique 3D QR codes. These are a part of their most recent project called “Get a Round TUIT.” They provide a type of quick response code, which Herring calls a Matrix code. That barcode will provide local businesses with a new opportunity for growth and customer retention. The 3D QR codes have been designed to be considerably different from the…

Mobile marketing taking off among Korean businesses

09/03/201209/02/2012 Jennifer Goula

Consumers are beginning to learn the ropes of the different techniques, as well. The advertising industry in Korea has been undergoing an exceptionally rapid transformation thanks to smartphone technology, and this is making mobile marketing a highly successful technique, particularly through QR code coupons and mcommerce efforts. From virtual stores on subway walls to motion sensitive digital ads, the channel is opening up everywhere. Touch sensitive displays have become entirely commonplace in Korea, illustrating the comfort level with technology both among businesses and consumers. Also becoming a regular mobile marketing…

Scandinavian Airlines releases unique double scan QR code promotion

01/16/201201/16/2012 Stephanie Beck

Scandinavian Airlines has just launched its latest promotion based on the use of a QR code, which requires two mobile devices to scan the code while they are next to one another in order to obtain the offered deal. The “2 for 1 offer it takes 2 to see” is based on a QR code that must be scanned by devices that are physically next to one another. The reason for this design is that the airline performed research that discovered that when couples make their trip bookings, they are…

QR coded talking heads make their way to Thailand in new marketing campaign from Trident Gum

07/29/2011 Stephen Vagus

“Talking Heads” is a term most often used in reference to political figures and news broadcasters. In the world of marketing, it means a new way to engage consumers with QR codes. It started with Victor Petit, an art direction and multimedia graduate from Sup de Pub ins France. When applying for jobs after graduation, Petit plastered his face on resume and cut out a box where his mouth should be. In its place was a QR code, which could be scanned to activate a video in which Petit would…

Picking the right wine just got a little easier

04/23/2011 L. Green

Inspired by the success of their contemporaries, more wineries are flocking to QR codes to boost their mobile marketing power. The codes have been gaining traction with vineyards due to their ability to provide engaging content to consumers. Many are taking advantage of the popularity of social media, using the codes to link to their online profiles and make use of social promotion. Despite some industry leaders initially deeming the codes as a marketing phase, they are being won over by their prowess and versatility. J Vineyards & Winery is…