More and more businesses are using mobile advertising and marketing to reach on the go consumers. Now, we can add one more; Valpak. Best known for the envelopes full of coupons they mail out to people; now they have a mobile, augmented reality application. Valpak is a part of Cox Target Media. Target Media works with customers to develop innovative advertising placement strategies. Target Media uses media evaluation and analysis, detailed market and media research and strategic media planning and placement. Valpak uses the new application to interact with the…
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QR Codes and Smartphones…The Dynamic Duo Delivers!
Domex Superfresh Growers, a leading grower and distributor of fruits in the North Western United States, recently received recognition from the prestigious American Advertising Federation. The company caught the federation’s eye with their re-imagined website and use of QR codes. Their use of emerging mobile marketing trends earned them the reward on March 24 and has grown their customer base exponentially. “We have always made our efforts to connect with consumers a top priority,” says marketing and communications manager Loren Queen. Educating consumers about the benefits of healthy fruit has…
Read MoreGaming advertisment linked to unique content is a Win, Win!!
Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…
Read MoreCommon mistakes made with QR Code campaigns
QR codes are becoming more popular all over the world. Once thought to be a tool for businesses, they are now being used by several non-profit and governmental organizations as a means of promoting their message. They have been used successfully in a number of initiatives to raise awareness on environmental and health issues as well as well as a means of offering public transit information. While they have been something of a phenomenon, the codes are only as good as the content they are linked to. Something that the…
Read MoreScanning can be so heavenly….
Quick Response codes are a powerful promotional tool. They have been used by several companies all over the world to enthrall consumers and provide them with a dynamic experience with their various services. As the codes gain in popularity, more organizations have begun using them. Recently, a number of churches have been utilizing the codes as a means to provide additional engagement to parishioners. As attendees continue to make use of technology in their daily lives, churches are keen to adapt with the changing times. Edmond’s First Baptist Church in…
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