Big Y uses mobile shopping app to provide a better consumer experience

Mobile Payment App

Big Y has announced that it will be offering its customers an improved overall experience through the use of a new mobile shopping app that will customize a shopper’s interaction with the company as it assists them with saving money. This large supermarket chain will use the app to offer customers digital flyers as well as personalized discount promotions that will allow the customer to use the circulars and offers to build their grocery shopping lists. According to the CEO of the Boston-based AisleBuyer, Andrew Paradise, the mobile app now…

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