create mobile marketing campaign Archives

Gathering of business owners will be made aware of the existence and value of QR codes

07/20/2011 Jesse Collins

Later this week, local business men and women of Rocky Hill, Connecticut, will be gathering at the city’s Chamber of Commerce to participate in a monthly networking gathering. The monthly meeting has long been a place where business owners could come together to collaborate or share new ideas. This month, the topic of QR codes will be discussed in some length. The codes have been gaining popularity throughout the state – indeed, the country – and businesses both big and small are growing eager to take advantage of the blocky…

Mobile marketing professionals generate list of 7 B2B marketing techniques

07/15/201107/15/2011 Jennifer Goula

According to Forrester Research, spending on B2B mobile marketing is set to quadruple between now and 2014, so experts have compiled a list of 7 ways to take advantage of this technique to maximize its potential. The study by Forrester Research showed that in 2009, spending on B2B mobile marketing had been about $26 million. That said, the same research has predicted that it will be worth $106 million five years afterward. In order to take advantage of this technique experts have said that the following 7 B2B marketing strategies…