Thwapr Inc., a leading provider of social media sharing services, has announced that their service will now be compatible with QR codes. This will help companies that make use of the company’s platform enhance their marketing campaigns by adding codes linked to dynamic online content. QR codes and Microsoft Tags will be developed by Thwapr and then integrated into campaigns according to client’s specifications. “We are supporting QR codes as a way for marketers to reach customers and fans with branded content,” says Thwapr CEO, Bruce Goldstein. Thwaor is taking…
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Kodak jumps into the QR code craze
Kodak is expected to make an announcement within the coming days regarding their plans to incorporate QR codes into their marketing efforts. The codes will be put to use on packaging for Kodak’s various products, giving consumers a chance to further interact with the company via the content linked to the codes. The company has already developed mobile sites and videos that will be used with the campaign. QR codes have established their place in marketing as a number of businesses have experienced success through their use. The codes present…
Read MoreQR Code is charting strong growth in mobile marketing arena
A growing number of companies around the world are using QR codes to connect the digital and physical worlds. When scanned, they take users to mobile sites set up to provide consumers with a dynamic experience. The codes can only hold 2-3 kilobytes of data, but that is generally more than enough to make them highly valuable for businesses looking for an edge in the robust mobile marketing industry. The codes are not technically new. They were developed in 1994 by Japanese based Denso Wave Inc., a subsidiary of Toyota.…
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