cool mobile marketing Archives

Moosejaw announces the results of their augmented reality marketing campaign, shows that the technology may be the key to future success

12/15/201112/15/2011 Jesse Collins

Last month, Moosejaw, a large clothing company and provider of rock climbing gear, launched an augmented reality mobile application for smart phones that tied in with their latest marketing campaign. Using the app, consumers could point the camera of their mobile device at one of the retailer’s magazine ads and initiate an augmented reality experience. In this case, Moosejaw combined the idea of x-ray vision with augmented reality. The app would allow users to see through the clothing worn by models in the magazine ads. While some have ciricized the…

Indie rock band Burning Shapes the first to release an entire album through QR codes

07/28/201107/28/2011 Stephen Vagus

Innovation counts for a lot in the music industry. Performers are constantly fighting to eke out some kind of uniqueness in a field that is rife with like-minded creatives. In bygone years, artists formed rambunctious and audacious personas to stand out from amongst their peers. Now, however, mobile technology could serve this purpose far better. There can be no doubt that society is becoming increasingly enthralled by mobile technology, and that presents artists with a prime opportunity to do something that few have done before. Burning Shapes, an indie rock…