Marketing has had to evolve over time to reach their target audience on a level they could relate to. There was the 60’s counterculture, the baby boomers, generation X and now generation y, also known as the millennial generation. Advertising had to evolve with each new generation of consumer. But the millennial generation requires retailers to diversify their approach and keep up with consumers on a virtual, social and mobile level.  In the old days, marketing stayed within a pretty standard mold. They may have changed things up a little to reach newer customers, but it was basic. Today’s big shoppers, the millennial generation, make retailers work a little harder to get their attention, and business. A recent study shows that the millennial generation is doing the most frequent online shopping. They … Read entire article »