Marketing campaigns dialed into green – Eco Friendly Gift Giving Trends

Green advertising

As the holiday season approaches, marketers are already aiming to spot opportunities that will help them to get the most out of the gift giving spirit. With the economy continuing to struggle, and as consumers maintain their interest in everything “social” and “green”, marketers are anticipating that they will be more innovative in the ways that they choose to give more but without spending as much money. This year’s research, performed by the Collective, which conducted a survey on consumers in the upper income bracket showed that they intend to…

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Google spots important weakness in m-commerce

Mobile Commerce

While m-commerce is still taking hold of a growing portion of the shopping market for the holiday season, the majority of the top advertisers on Google have damaged their opportunities for maximizing the potential of the trend by failing to offer a mobile optimized website. This, regardless of the fact that research from Google itself has demonstrated that the amount of interaction between consumers and businesses by way of mobile increased by almost three times between 2009 and 2011, and that this number continues to rise. In fact, 79 percent…

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Survey shows QR code adoption slow amongst consumers

QR Code

Lab42, a market research firm, has released a new study regarding QR codes. The recent rise to fame QR codes have experience is largely due to the overwhelming number of people who own smart phones. Indeed, the codes have become quite popular for information and coupon distribution. According to the survey, however, the majority of consumers have no idea what a QR code is. Despite the fact that more companies are making use of the codes, they may not be the heralds of a marketing revolution they were once believed…

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Consumers prepare for the rise of NFC enabled devices for mobile payments

Mobile platform commerce Shopping

  As an increasing number of mobile device companies announce their intentions to release products that contain a near field communications (NFC) chip, consumers are preparing themselves to begin using these devices to replace their wallets and handbags for making purchases.  Google, for example, has already come up with the Nexus S cell phone from Samsung Electronics, which is NFC enabled, allowing for mobile payments.  This device was unveiled last December and has the necessary technology to transmit payment information or discount coupons in conjunction with a reading device at…

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The four G’s of today’s market place

Marketing has had to evolve over time to reach their target audience on a level they could relate to. There was the 60’s counterculture, the baby boomers, generation X and now generation y, also known as the millennial generation. Advertising had to evolve with each new generation of consumer. But the millennial generation requires retailers to diversify their approach and keep up with consumers on a virtual, social and mobile level.  In the old days, marketing stayed within a pretty standard mold. They may have changed things up a little…

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America’s QR Code Query

The acceptance of QR codes has been slow going. It is no surprise that, given their versatility, the codes have been popular with companies both big and small, but their use with individuals has been lackluster. Earlier this year, a report was released that showed the rate of usage for the codes had gone up by 1,200% in 2010. The results of that report, however, may belie the fact that the codes had previously been non-existent or otherwise unavailable for scanning. There are indicators that the codes are becoming more…

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