Tag: consumer statistics

Survey shows almost three quarters of tablet owners make weekly purchases

John Montgallo
Tablet Commerce

According to the Interactive Advertising Bureau (IAB) U.K.’s most recent report, tablet owners spend a lot of their time every week, shopping and browsing items on their mobile devices. The report was based on a survey conducted by the IAB, which examined the way that online and mobile are used throughout the process of making a purchase. What it determined was that almost three quarters (72 percent) of tablet owners will use their devices on a weekly basis to make purchases, and that they spend an average of 4.4 hours…

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Security holds back the progress of mobile commerce in the UK

John Montgallo
Mobile Payments

Mobile commerce continues its ambitious, albeit sluggish, growth around the world. With an ever increasing number of NFC-enabled smart phones emerging into the commercial market, mobile commerce is quickly recombining inevitability. While the day may be coming when all transactions are made using a smart phone, such a day may still be far into the future. Mobile commerce is facing major security concerns regarding how safe a person’s financial information really is when it is stored on mobile devices that are easily stolen or hacked. In the UK, the security…

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The four G’s of today’s market place

Jennifer Goula

Marketing has had to evolve over time to reach their target audience on a level they could relate to. There was the 60’s counterculture, the baby boomers, generation X and now generation y, also known as the millennial generation. Advertising had to evolve with each new generation of consumer. But the millennial generation requires retailers to diversify their approach and keep up with consumers on a virtual, social and mobile level.  In the old days, marketing stayed within a pretty standard mold. They may have changed things up a little…

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