consumer shopping trends Archives

The impact of multichannel commerce on brick and mortar and online shops

02/26/201202/26/2012 Jennifer Goula

Multichannel commerce has now arrived and has a firm foothold in the mainstream shopping experience of consumers, allowing them to use various types of devices to assist them in their purchasing decisions and processes. Customers aren’t just heading out to the nearest store in order to buy the products and services that they want, but they are also including the use of devices at home and work, such as desktops and laptops, as well as mobile devices no matter where they are – including in-store, such as smartphones and tablets.…

Holiday shopping research shows Apple devices account for 9 out of 10 mobile purchases

12/22/201112/22/2011 Julie Campbell

This year more than ever before, retailers have benefitted from holiday shopping that has been done through mobile devices and, according to this year’s RichRelevance study on the subject, 90 percent of the purchases came from iPhones and iPad devices. The results of the study also suggested that there is no end to the mobile shopping trend anywhere in the near future. In fact, it is predicted that it will only accelerate due to the fact that there are already over 24 million tablet users and 90 million smartphone users…

Why businesses are choosing mobile apps as their marketing future

09/14/201109/14/2011 John Montgallo

Mobile apps have become quite commonplace today, as businesses and brands race to release new offerings to their consumers. This is not just an attempt by companies to get in on a popular fad, but it is – according to experts – establishing a solid foundation for a trend that is likely to grow as a critical part of any mobile marketing mix. In fact, by 2014, many experts believe that there will be approximately 33 billion mobile apps available from different companies. At the same time, by 2012, the…