Nearly 9 out of 10 tablet owners will make holiday purchases with their devices

Tablet t-Commerce

The findings of recent research performed by Zmags has shown that 87 percent of the owners of tablet devices will make holiday purchases using those mobile devices this season. The Zmags study also determined that consumers who use tablets typically spend quite freely on their tablets, with the average shopping total coming to $325. The survey involved the participation of 1,500 consumers, among whom there were 238 tablet users. It examined various elements of their shopping behaviors. According to the chief marketing officer and chief operating officer of Boston-based Zmags,…

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