The rapid growth of the mobile web and the use and sharing of its content is raising significant privacy issues among many countries worldwide, including that of consumer privacy. Recent studies have shown that many consumers are willing to give up some of their privacy in order to obtain services that they believe are of value to them and that are geared toward their own interests and likes, such as through location-based promotions and offers. Millions of mobile device users around the world are already downloading apps that use the…
Read MoreGlobal industry to receive new ethics and standards set by Mobile Marketing Research Association
