A consumer frame of mind…

QR Code Content

Mobile marketing has emerged as one of the most innovative and successful avenues for companies looking engage consumers who are becoming more reliant on their smart phones. As more companies begin to launch their own mobile marketing strategies, QR codes have become the clear champion in these efforts. The codes have an obvious appeal to businesses looking to capture the attention of tech-savvy consumers – indeed, the codes are visually striking. However, the codes are not being seen the same way by both businesses and consumers. QR codes have been…

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