Marketing has had to evolve over time to reach their target audience on a level they could relate to. There was the 60’s counterculture, the baby boomers, generation X and now generation y, also known as the millennial generation. Advertising had to evolve with each new generation of consumer. But the millennial generation requires retailers to diversify their approach and keep up with consumers on a virtual, social and mobile level. In the old days, marketing stayed within a pretty standard mold. They may have changed things up a little…
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America’s QR Code Query
The acceptance of QR codes has been slow going. It is no surprise that, given their versatility, the codes have been popular with companies both big and small, but their use with individuals has been lackluster. Earlier this year, a report was released that showed the rate of usage for the codes had gone up by 1,200% in 2010. The results of that report, however, may belie the fact that the codes had previously been non-existent or otherwise unavailable for scanning. There are indicators that the codes are becoming more…
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