consumer behavior Archives

iPhone prices see deep discounts in China in Apple’s attempt to rival Huawei

05/23/202405/22/2024 Sam Lambert

The US smartphone giant has launched an aggressive campaign to draw Chinese consumers Apple is determined to grab back many of the Chinese consumers it has lost to Huawei in recent years, and part of that involves slashing iPhone prices for massive savings on select models. The campaign rolled out on the brand’s official Tmall site At the beginning of the campaign, the iPhone prices were discounted by as much as 2,300 yuan ($318) on certain models of the smartphone. This aggressive effort has arrived at a time when Apple…

Mobile technology news report reveals common consumer behaviors

05/07/201405/05/2014 Jennifer Goula

A new survey has shown that shoppers are looking to their smartphones for comparisons and payments. According to recent mobile technology news that has come in the form of a report that reveals the results of a Vantiv survey, smartphones and tablets are quickly becoming a mainstream part of the overall shopping experience. In fact, the report showed that they are becoming just as common as credit cards and discount coupons. The survey was conducted by Vantiv, which is a card processor based in the Symmes Township, in Ohio. What…

Mobile marketing study provides new mcommerce recommendations

09/15/201209/15/2012 Julie Campbell

Research indicates that 7 percent of total ad spending should be geared toward smartphones and tablets. A mobile marketing study performed by a consultancy firm, Marketing Evolution, has now released its recommendations based on the research regarding the efficacy of advertising spending, indicating that companies interested in mcommerce in the United States should be forking over a great deal more for ads on tablets and smartphones. According to the research, companies should be using 7 percent of their total ad spending for this purpose. Though this may not seem like…

Experts announce 4 top ways to influence buyers

06/30/201107/07/2011 Jennifer Goula

Marketing experts have released the results of their findings regarding today’s consumer, and have found that transparency, trust, buyer control, and social media are the top sources of influence over buyers. Though marketing has traditionally been built on a foundation of push techniques, and the 4 P’s (product, price, place, and promotion), those have been replaced by new and evolved influences, which are proof, value, enablement and outcome, and experience. Therefore, companies are discovering that in order to cater to those factors, marketing must be altered. Effective marketing no longer…