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Tablets are becoming an ideal mobile commerce tool

02/03/201402/01/2014 Stephen Vagus

Tablet users show that they are enthusiastic when it comes to mobile shopping As mobile commerce continues to grow in the U.S. and elsewhere, tablets are becoming the devices that consumers enjoy shopping on the most. Tablets are beginning to have a major impact on the way that people shop online, but retailers have yet to take tablets seriously when it comes to matters concerning mobile commerce. A recent report from BI Intelligence highlights the growth of tablets in e-commerce and highlights the trends that are emerging among consumers with…

Tablet commerce is becoming a beloved shopping experience

12/18/201312/15/2013 Jennifer Goula

Consumers not only prefer these devices but are using them entirely differently than their smartphones. Though consumer behavior over smartphone and tablet commerce has already started to be seen as quite different when it comes to the way that they use the devices for retail shopping, recent statistics are starting to provide greater insight into those differences. People who use the larger of the two small screens have very distinct shopping behaviors. When it comes to tablet commerce, BI Intelligence has reported that users are more likely to do a…

Smartphone technology penetration in the U.S. breaks previous records

12/11/201312/09/2013 L. Green

comScore has recently released its data regarding the ownership of mobile phones. According to the some of the latest figures that have been released by comScore, smartphone technology has now reached a penetration rate in the United States that is far greater than it has ever been. This report took the figures into account for the quarter that came to a close on October 31. The comScore MobiLens and the Mobile Metrix are now available. They are providers of the key trends in terms of the U.S. smartphone technology industry.…

Mobile commerce audience in Europe is expanding

10/25/201310/21/2013 Stephen Vagus

Mobile commerce shows signs of growth throughout Europe Mobile commerce is beginning to show signs of healthy growth throughout Europe. Many consumers in Europe have become heavily reliant on their smartphones and tablets, and these devices play a significant role in their daily lives. A new report from leading research firm comScore shows that the European mobile retail audience is showing signs of exponential growth as consumers begin to look for more efficient alternatives to traditional payment platforms. comScore sheds light on promising trends According to comScore, the European mobile…

Mobile commerce is taking a larger share of online shopping

10/11/201310/08/2013 Jesse Collins

Purchasing and making buying decisions over smartphones and tablets is becoming increasingly common. According to the latest study results issued by comScore and The Partnering Group based on data collected and analyzed since June, 55 percent of all online shopping began with mobile commerce over a smartphone or tablet in some way. The findings underscore the way in which shopping is heading in an increasingly small screen direction. The results of the data analysis has underscored the importance of mobile commerce and that the world is moving increasingly in that…