Mobile shopping apps to play central role in holiday e-commerce this year

gifts holidays present mobile shopping apps

The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that mobile shopping apps are still being downloaded, even when pretty much every…

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Improving the mobile commerce experience may be a priority for retailers

black friday mobile shopping record

M-Commerce Gap is creating major problems for retailers With the holiday season approaching rapidly, retailers have been looking for ways to better serve consumers on mobile devices. The mobile shopping experience has been a harrowing problem for retailers in the past, with some 97% of all mobile purchases being abandoned. This is referred to as the “M-Commerce Gap” by comScore and has been a major problem for retailers despite the growing prevalence of mobile commerce. Majority of mobile purchases are left abandoned because of poor shopping experience According to comScore,…

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Mobile traffic is far greater over browsers than apps

mobile traffic texting smartphone addiction

In fact it’s twice as large, and it is growing considerably more quickly than it is through applications. According to a recently released report from Morgan Stanley, mobile traffic over browsers is a massive 2 times greater than what is being experienced through apps, and it is also growing at a notably faster rate. This has caused Morgan Stanley to point out in its report that Google is a buy stock and that people should get on that. The contents of the report are coming as a shock to a…

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Businesses without mobile sites are facing a major challenge

Google I/O mobile sites

Mobile sites are becoming mandatory to rank high on Google’s search engine The lack of mobile websites could lead to a significant business loss for many companies. Google has made changes to its search algorithm in order to better rank websites that are mobile friendly. If websites do not meet Google’s new standards, they will be ranked lower in searches. Google is attempting to place greater focus on the mobile space, largely due to the growing population of mobile consumers throughout the world. 44% of large companies do not comply…

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Mobile commerce is taking up a significant portion of the retail sector

Retail Mobile Commerce Experience Statistics

Report highlights the growing importance of mobile commerce within the retail industry A new report from comScore, a prominent market research firm, shows that mobile devices are beginning to replace conventional computers when it comes to shopping online. The report suggests that a growing number of consumers are beginning to abandon their personal computers when it comes to e-commerce, showing more favor for smartphones and tablets. The report suggests that 10% of Internet users in the United States now only access the Internet from their mobile devices. More shoppers are…

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Mobile trends continue to take over with 3 out of 4 device owners owning smartphones

Mobile trends Commerce Apps on smartphone

It didn’t seem that long ago that it seemed like an accomplishment to take half of the market. comScore has just released some interesting new mobile trends data that has revealed that smartphones are now making up a tremendous 75 percent of the overall cell phone marketplace in the United States. This represents phenomenal growth over the figure from the same time last year, which had been 65 percent. Now, out of every American over the age of 13 years, three out of every four is the owner of a…

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Mobile commerce may win big during the holiday season

mobile commerce shopping

comScore report predicts spike in online retail spending this year Online retail spending is expected to spike more during this year’s holiday season than it did last year, according to a report from comScore. The report predicts that mobile consumers will flock to online retail sites in order to avoid large crowds at stores and purchase the products they are interested in more conveniently. Consumers are becoming more confident in the mobile commerce services that retailers have to offer and are likely to be using these services more regularly in…

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Mobile market now sees 70 percent American smartphone penetration

Smartphone mobile market

Recent data is showing that in the United States, these devices are taking over the cell phone space. comScore has now released its most recent data that is gleaned from its own MobiLens and Mobile Metrix, which has managed to provide a considerable amount of insight regarding the American smartphone and overall mobile market and the direction that it has been taking since May of this year. The findings have been quite interesting, particularly in terms of the penetration of smartphones in the U.S. What the comScore report indicated was…

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Technology news shows smartphone penetration in the US is higher than ever

US Smartphone Survey wearable technology news

The latest data from comScore has indicated that there are 166 million Americans who own these devices. When it comes to mobile marketing and m-commerce, the technology news is great because comScore is now reporting that a record 166 million Americans now own smartphones. This data does not include the devices that are used by individuals for exclusively business purposes. The comScore technology news figures that have just been released take into account the penetration of domestic smartphones, which is climbing quite rapidly, and that is coming ever closer to…

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QR codes have very specific fans

Venmo QR Codes scans by men

The findings of a recent study have shown that some people are more likely to scan than others. The results of new research conducted by comScore MobiLens and the Mobile Marketing Association (MMA) have now been revealed and have provided some insight into who is most likely to scan QR codes. What they discovered was that young males in the United Kingdom are the most frequent scanners. While QR codes are being scanned quite commonly by the entire Millennial generation, when it came to the individuals who were scanning the…

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Tablets are becoming an ideal mobile commerce tool

e-reader tablet commerce

Tablet users show that they are enthusiastic when it comes to mobile shopping As mobile commerce continues to grow in the U.S. and elsewhere, tablets are becoming the devices that consumers enjoy shopping on the most. Tablets are beginning to have a major impact on the way that people shop online, but retailers have yet to take tablets seriously when it comes to matters concerning mobile commerce. A recent report from BI Intelligence highlights the growth of tablets in e-commerce and highlights the trends that are emerging among consumers with…

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