comscore statistics Archives

Mobile trends continue to take over with 3 out of 4 device owners owning smartphones

03/31/201503/28/2015 John Montgallo

Mobile trends Commerce Apps on smartphone

It didn’t seem that long ago that it seemed like an accomplishment to take half of the market. comScore has just released some interesting new mobile trends data that has revealed that smartphones are now making up a tremendous 75 percent of the overall cell phone marketplace in the United States. This represents phenomenal growth over the figure from the same time last year, which had been 65 percent. Now, out of every American over the age of 13 years, three out of every four is the owner of a…

Mobile commerce is taking a larger share of online shopping

10/11/201310/08/2013 Jesse Collins

Purchasing and making buying decisions over smartphones and tablets is becoming increasingly common. According to the latest study results issued by comScore and The Partnering Group based on data collected and analyzed since June, 55 percent of all online shopping began with mobile commerce over a smartphone or tablet in some way. The findings underscore the way in which shopping is heading in an increasingly small screen direction. The results of the data analysis has underscored the importance of mobile commerce and that the world is moving increasingly in that…