comscore qr codes Archives

QR code use in Spain skyrockets by 218 percent

09/24/201209/24/2012 Jennifer Goula

The country saw the highest rate of growth out of the leading five European nations. A comScore study has looked into the use of QR code technology throughout the EU5 countries (Germany, France, Spain, Italy, and the United Kingdom) and has found that smartphone users in Spain are increasing their scans at a rate that is much faster than any other nation included in the research. The mobile barcodes have become rather commonplace in all of the countries, but Spain stood out. In fact, when compared to the same time…

QR codes are being scanned 96 percent more this year

09/22/201209/21/2012 Stephanie Beck

The mobile barcodes have taken off among European smartphone owners. A new comScore report has shown that the number of smartphone users in Europe who have scanned QR codes has increased by 96 percent over the same three month period (ending July 2012) in 2011. The research examined the impact and activity of mcommerce overall in the continent. It included the usage of QR codes in the five largest markets in Europe (Germany, France, the United Kingdom, Spain, and Italy). What it discovered was that three out of every four…

QR codes scanned by 3.3 million consumers in the United Kingdom

09/21/2012 Jesse Collins

The second quarter of 2012 showed tremendous popularity for the mobile barcodes. The latest study regarding the QR code scanning behaviors of smartphone users has revealed that the second quarter of this year was a busy one in the United Kingdom. The research indicated that well over 3 million British consumers used their mobile devices for a scan. The survey was conducted by comScore and involved the participation of 15,000 people in the United Kingdom. The results showed that 11.4 percent of the smartphone using population of the country scanned…