With the start of the holiday shopping season, a record number of consumers will be using their mobile devices such as smartphones and tablets to make their purchases, instead of heading out to join the lineups in stores or even using their personal computers. Data from research performed by mobile ad network Jumptap and comScore shows that 31 percent of the owners of these devices have already purchased a product or service at some point through mobile channels. This figure, though, has not drawn half the attention of the 63…
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