Celebrities are being investigated for social media advertising practices

Social Media Advertising - Woman's head - Media

UK regulator wants full disclosure from celebrities who endorse products on social media. Many celebrities and other influencers use social media advertising to endorse products for companies who pay them to do so. While there is nothing illegal about this practice, the UK regulator Competition and Markets Authority (CMA) is investigating celebrities and other influencers amid concerns that these celebrity social media users are not making it clear when they are paid to endorse products. Celebrities were warned by the UK watchdog that they were breaking Britain’s consumer laws. As…

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