Tag: Competition and Markets Authority

Microsoft gets EU approval for Activision Blizzard acquisition

John Montgallo
Activision Blizzard Microsoft Acquisition EU approved

The European Union regulators granted the $69 billion deal its approval this week. Regulators in the European Union have granted Microsoft their approval for its $69 billion acquisition of the Activision Blizzard gaming company. This deal is subject to remedies Microsoft offered in order to assuage concerns over antitrust issues. The European Union’s executive arm, the European Commission, has stated that Microsoft offered remedies that have overcome antitrust concerns in the cloud gaming ecosystem. These remedies had to do with permitting users to use any cloud streaming platform to stream…

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$69B Microsoft merger with Activision video game company blocked by UK regulators

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Video game - Major Merger Stopped

A number of other countries have also moved to block the merger in recent months. Microsoft’s $69 billion acquisition of video game maker Activision Blizzard has been blocked by regulators in the UK. This move has halted what would have been the largest tech deal in history. The UK regulators, the Competition and Markets Authority, agreed with those from several other countries worldwide that were concerned that a merger between Microsoft and the Activision Blizzard video game company would shrink competition in the rapidly growing cloud gaming market. In the…

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Celebrities are being investigated for social media advertising practices

John Montgallo
7 Branding Trends to Lookout for in 2021

UK regulator wants full disclosure from celebrities who endorse products on social media. Many celebrities and other influencers use social media advertising to endorse products for companies who pay them to do so. While there is nothing illegal about this practice, the UK regulator Competition and Markets Authority (CMA) is investigating celebrities and other influencers amid concerns that these celebrity social media users are not making it clear when they are paid to endorse products. Celebrities were warned by the UK watchdog that they were breaking Britain’s consumer laws. As…

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