NFC technology proves popular amongst university students

NFC Technology in clothing

NFC technology being used for more than commerce There are many uses for NFC technology that extend beyond the world of commerce. Before the technology became the backbone of mobile commerce, for instance, it was used in marketing to provide consumers with engaging experiences. Now, the technology is becoming more popular in the world of security because of its uses in access control. Ironically, NFC technology is currently surrounded by controversy concerning its security and how it can be easily exploited. The security industry has only ever seen these concerns…

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QR codes on clothing converts college students into advertising

QR Codes on Tshirts

Local startup uses apparel as a form of walking billboard space. Chadwick Martin Bailey, a market research and consulting firm, has released the results of their recent poll regarding the way that people scan QR codes and it has led to some unique uses for the codes. The survey involved the participation of almost 1,300 people regarding their scanning habits. The poll found that 46 percent of the people who took part had scanned QR codes simply because they were “curious” about where it would lead. Jossle, a startup from…

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Reports show a stall in QR Code growth

Mobile Marketing QR Codes

Though QR codes have a great deal of potential for both marketers and consumers they still don’t seem to be catching on, because many people have yet to know what they actually are and how to go about using them. Many people assume that everyone must know what the two dimensional barcodes are and what they’re supposed to do with them, but a recent study has shown that almost eighty percent of college students don’t know what to do with one when they see it. This, from a demographic that…

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Cincinnati coffee shop generates traffic through the use of QR codes

QR Code mobile technology Trends

Coffee shops and college students have gone hand in hand for decades. Whether it’s the trendy place to hang out or the overwhelming need for caffeine, coffee shops play a pivatol role in the lives of students. As such, many such shops have been cropping up in recent years, especially as they have become more popular amongst the so called “hipster” community. With more shops comes more competition, and for Andrew Eigel, owner of the Roxx Electrocafe in Cincinnati, Ohio, that competition is being beaten through the use of QR…

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QR codes used for awareness campaign but students not scanning

Abilene Christian University Jacob's Statue

QR codes are quite popular with marketers these days. With the rise of mobile technology, the codes have emerged as one of the best methods available for advertisers to engage consumers. Many businesses make use of the codes for this purpose as well as to raise awareness for their various endeavors. However, the codes are struggling to gain traction with students, few of whom recognize the codes. Even fewer of them can find the codes useful in any way. The codes have been used on a number of university campuses…

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Why do schools like QR codes so much?

QR codes have made their way to the campuses of Abilene Christian University. On Tuesday, students were offered a free barcode scanning app for their smart phones, encouraging students to take advantage of the new codes riddled throughout the campus. The codes are allowing students to access digital content on their mobile devices and will help them connect with fellow students. The codes will also be used to promote school events. The school’s library has already implemented the codes as a way to give students additional access to the facility’s…

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A scan of university life

Universities are looking for some new ways to promote themselves as society becomes increasingly entangled with technology. More people are using smart phones than ever in the past, and leaders at the University of Wisconsin want to take advantage of that fact by using QR codes to enthrall potential students as well as pave the way for local businesses to engage the community. The University will be hosting a preview day for prospective students in the coming weeks. The event will display the culture of the University as well as…

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QR codes greet potential and new university students

University of Guelph, Ontario, Canada- Applicants and current students have enjoyed the ease and functionality of the QR codes in their dealings in and around the campus. The said institution is among the first ones to adopt and utilize the technology for incoming students and those currently taking courses. With most of the students owning smart phones, it is a very effective means of dispersing information and campaign drives.  University applicants checking out their handbook for course outline and class schedules would be able to scan QR codes through their…

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