This could prove to be highly effective as the primary market for this technique is typically youth. As youth have always been the primary market for the majority of mobile marketing campaigns, it makes sense that college bookstores are planning to implement the technique in order to ramp up their business, particularly during the down seasons. The channel is going to be used to drive business year round instead of solely during the peak seasons. The Follet Higher Education Group, a college bookstore operator, has just announced its intentions to…
Read More