Mobile Marketer has given one50one the recognition for “Mobile Campaign of the Year” in 2011 for its marketing of the collaborative between Hennessy and Kaws. The campaign for Hennessy, which is among one50one’s oldest clients, and the artist known worldwide, Kaws, was a combination of social, digital, and mobile, in order to gain access to the largest possible audience. The efforts showed themselves to be extremely effective, and achieved 1.3 million scans of the QR code which was custom-made for the campaign and that was printed on the cognac bottles…
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