coca cola mobile marketing Archives

Mobile marketing pros learning from Chok! Chok! Chok! ad

03/04/201303/02/2013 L. Green

mobile marketing coca cola chok chok chok

The Coca Cola ad in Hong Kong which aired on television in late 2011, created a massive phenomenon. Mobile marketing is now reaching the point that it has been around long enough that experts are starting to observe trends and are beginning to identify some of the commonalities among the successful campaigns. The truly explosive strategies such as Coca Cola’s Chok! Chok! Chok! in Hong Kong do have things in common. In the case of that ad, the soft drink giant aired an ad at 10 pm every night that…

From paparazzi to drinking a Coke – QR code marketing is hot!

05/30/2012 Julie Campbell

Businesses of all sizes are using this mobile marketing technique to appeal to consumers. Companies and brands ranging from Coca-Cola to Samsung have been building QR code marketing campaigns to take advantage of the popularity of these little square barcodes, and the opportunity they present for reaching consumers. Seoul, South Korea, was the location of a massive mobile marketing promotion for the Samsung NX 200 camera. In a trendy part of the city, a number of photographers, armed with the cameras, rushed unsuspecting shippers and behaved as though they’d just…