coca-cola marketing Archives

Scan the can…Coke’s new look

06/04/2011 Jesse Collins

Coca-Cola is expanding their mobile marketing efforts in Germany by launching new can designs which feature QR codes. Two new designs are slated for release this month. One design is a drum set and the other is a set of headphones. These are part of the company’s new marketing campaign titled “Code Sound Up.” The company will be working with a number of popular bands in Germany to provide exclusive content for those that scan the codes. There are two different QR codes available, corresponding with the designs attributing the…

Coke looking for loyality with new SMS marketing campaign

05/20/2011 Sam Lambert

By now just about every business owner should know that mobile marketing is big. Maybe even so big, if not done right, it could break a company. Yea, you read it right…if it wasn’t big, why are so many big name companies using it? Coca-Cola, one of the biggest around, is going to increase their mobile marketing campaign again; this time developing a multi-tiered mobile approach to getting the customer and keeping their interest, and loyalty, long-term. Numerous studies, survey’s and research reports have been done regarding mobile marketing, and they all…