Coca-Cola takes charge of conservation with the help of QR codes

QR Code Marketing

Coca-Cola has launched their very first QR code campaign. The company has long been a fan of mobile technology but has been slow to adopt QR codes due to uncertainty regarding how popular they would be with consumers. While consumers are still quite unfamiliar with the codes, more people are growing accustomed to the black and white barcodes. Coca-Cola is partnering with the World Wildlife Fund for this campaign, hoping to help increase awareness of environmental issues. The codes will appear on Coca-Cola cups distributed at 7-Eleven stores throughout the…

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