IBM analytics forecast hot holiday shopping season over mobile devices

Mobile Shopping

IBM has used its extensive resources for analytics to determine that the 2011 holiday shopping season will boom with more use of mobile devices to make purchases over retail sites than ever before. The company has forecasted that throughout the heat of the November holiday shopping season, a never before seen 15 percent of Americans will be using a mobile device to visit a retailer’s website. These findings were based on IBM’s use of cloud analytics from its range of analytics solutions. The IBM Coremetrics Benchmark data indicated that there…

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