Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

Best Buy Geotargeting

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…

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