Snap shares value plummet after single Kylie Jenner tweet

snapchat app snap shares

All it took was one post and the social media influencer sent company’s market value down by $1.3 billion. Snap shares went into a freefall at the end of last week when Kylie Jenner tweeted that she hasn’t been using Snapchat recently. A brief mention of the lack of use of the application on the micro-blogging site and the bottom fell out of the company’s stock. Kylie Jenner is a critical social media influencer and her word can change the future of entire brands. When Jenner mentioned that she hadn’t…

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Citigroup encourages banks to invest in various NFC projects to help promote mobile commerce

Mobile Payments

With more banks and other financial institutions throwing support behind NFC technology, the coming shift toward mobile-based commerce seems inevitable. While the concept of paying for everything with a smart phone has yet to win the hearts of consumers, Citigroup Inc, a multinational financial services corporation, is encouraging more companies to invest in NFC-powered mobile wallets that will make mobile commerce possible. The company asserts that consumers will choose whatever platform they are most comfortable with and believes that financial institutions should participate in as many mobile wallet projects as…

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