Mobile commerce will play an important role in Christmas this year

Mobile commerce holiday shopping

Holiday shopping will receive a notable boost from smartphone shoppers. It’s that time of year again, when businesses make the final tweaks to their strategies for Christmas shopping, and it looks as though 2012 will be a record breaker for mobile commerce sales. Mobile purchasing has already started to trickle in but it is expected to spike very soon. The preparations primarily have Black Friday in mind, but most companies aren’t going to wait until the last minute before deciding whether or not to work mobile marketing into their mix.…

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