Mobile holiday marketing campaigns appreciated by customers but underused by retailers

mobile holiday marketing christmas shopping

A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm conducted a comprehensive survey and released the results this week. It involved…

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QR Code stores big hit in 2013

Dutch Startup to bring pop-up virtual store to the public After Tesco launched its QR Code virtual store for the homeplus formula in 2009, the number of QR Code stores has been increasing with double digits. In 2012 over 300 QR Code stores were published worldwide and over 2000 have already been announced for 2013. With the rise of mobile commerce, retailers are finally integrating their online and offline channels. According to Forrester research , mobile retail and travel spending grew by 80% in 2011 and is expected to more…

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