Holiday shoppers are surprising marketers with the way that they are responding to campaigns. The shopping season has now been hopping for over a week, and the data regarding the impact of mobile marketing and social media is flowing in, making one thing perfectly clear: one is far outshining the other in its results. Marketers are shocked at the lack of impact that social media is having on converting consumers. Following an analysis of the Black Friday through Cyber Monday data, the information that was obtained showed some very important…

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