Western social apps on the cusp of mobile commerce explosion

Mobile commerce - Shopping - Western World

The trend has already taken off at full force in China, and the West is primed for the same. Social media mobile commerce trends have already taken off in China, and apps like TikTok are pushing to take this boom into the Western world as well. These applications have seen the opportunity and are now seeking to build a massive new market. Consumers in China spent a massive $208 billion on the Douyin app alone – a mobile commerce application owned by the same company as TikTok, ByteDance. That app,…

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Mobile commerce and games are the new target of Renren

Mobile Commerce and mobile games

No longer taking aim at becoming the Chinese Facebook, the company now has a new focus. Renren Inc., which had originally drawn the attention of the world as it attempted to become the lead social network in China, is now turning its attention toward mobile commerce and mobile games in order to remain relevant and profitable. Even without Facebook’s competition in China, the company still faced several roadblocks. As the top social network in the world is not accessible in China, Renren didn’t suffer with competition from that company, but…

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The competition among mobile games is getting bigger and cheaper

Mobile Gaming

Though it appears as though the growth rate of the online gaming marketplace in China… has started to slow over the last couple of years, several specific types of games have seen skyrocketing popularity. Social games, web games, and mobile games have been drawing a large number of users when compared with most other types of online games that operate on game client servers. Game companies are now focusing on what they are calling “light online games” which are now being identified as a part of the sector with a…

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