Realtors were among the first to adopt QR codes when they began showing up in the U.S. The codes provided agents with an easy way to market to mobile consumers, allowing agents to have an uninterrupted presence with potential buyers. Embracing mobile marketing has proven to be a boon for the real estate business, as new marketing techniques have enabled agents to reach out to more consumers. As QR codes enter the mainstream, however, simply applying the codes to pamphlets and signage is not enough, spurring realtors to come up…
Read MoreRealtor brings more innovation to the use of QR codes
