QR codes help bide time before NFC takes off

QR Codes vs. NFC mobie marketing

Inexpensive, simple, and familiar barcodes are filling the gap until other technologies step up. QR codes are appearing virtually everywhere, these days, from fliers to magazine ads and from product packages to tourism information locations. Due to their ease and familiarity among consumers, they are being very broadly used. While near field communication (NFC) continues to drag its heels, QR codes are stepping up to make sure that the void is filled. Though the former seems to be receiving a lot of the positive press, and is the center of…

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QR codes are a natural complement to mcommerce coupons

Mobile Coupons with QR Codes

Discount programs are highly effective when used in conjunction with quick response barcodes. Though the actual use of coupons isn’t anything new, and even QR codes are reaching the point that they’ve been around long enough to be a part of mainstream mcommerce, what is only just being discovered is how well these two techniques work together. Consumers clearly enjoy receiving offers for discounts, and smartphones only add convenience. Coupons are an opportunity that both merchants and consumers can enjoy and that brings them both benefits. Consumers are able to…

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How to improve your mobile marketing strategy

Mobile Marketing for Small Business Owners

Taking advantage of what mobile marketing has to offer is an important opportunity presented to businesses of all size from this technology. However, like any marketing strategy, mobile must be done properly in order to be effective. Mobile is a highly effective channel for communicating with and engaging customers and it gives businesses the chance to broaden their audience and, therefore, their customer base. Moreover, it can provide a tremendous contribution to the expansion and accessibility of the awareness of a brand. In that pursuit, the following tips can help…

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ComScore report shows the rise of QR codes and provides insights to their successful use

QR Codes check in

ComScore, a market and research firm that specializes in digital business analytics has released a new report titled “2012 Mobile Future in Focus.” The report aims to provide insight as to why QR codes are becoming so popular and where they are seeing the most success. Indeed, the codes have become a popular method of mobile marketing in the U.S. and Europe, mimicking the rise to fame the barcodes experienced in the Asian markets. ComScore believes that the popularity of the codes will continue to grow, meaning that more companies…

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QR codes find love with local business mobile marketers

QR Code Statistics

Mobile marketing platform, BestBuzz, uses dynamic QR codes in order to provide consumers with various types of rewards while generating hype about different brands using social media, making it a very successful choice for local businesses who used these promotions for this year’s Valentine’s Day. The Valentine’s Day campaigns ran from January 30, right through to the end of February 14, and were designed to have consumers use their mobile devices and the BestBuzz mobile app to scan a special heart-shaped QR code. Scanning the “buzz code” gave the mobile…

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Sushi restaurant in London launches interactive QR code campaign

QR Code Display

London’s first Temaki Sushi restaurant is scheduled to open in March of this year. For now, the store is still under construction, but the owners are taking the opportunity to reach out to consumers early. Construction is being concealed behind a vibrant display upon which QR code fish are waiting to be scanned by tech savvy pedestrians. The restaurant, called Yoobi, has launched a campaign to generate hype for the grand opening next month and has begun encouraging smart phone users to scan the code for deals. Scanning the code will…

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QR codes could be dethroned with image recognition software, if marketers are willing to turn their backs

QR Codes check in

QR codes have become popular tools for advertisers and are beginning to find favor with consumers, but not everyone is happy with the black and white, blocky barcodes. Herbert Bay, owner of Swiss technology company Kooaba, believes that the codes have no place in the world of technology. Bay’s company has been working on a number of image recognition programs over the past six years. The apps are meant to bridge the gap between the offline and online worlds, and the company has released a new program that may serve…

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5 QR code techniques that encourage consumer engagement

QR Code Marketing

QR codes have come a very long way since their original use as a car part tracking solution, and their purpose is continuing to expand with the growing penetration of smartphones that have the ability to scan them for various outcomes. Marketers can provide consumers with any number of different forms of interactive experience that can help to spread a message and boost sales at any time of day or night, no matter where the device user may be. Among the various QR code opportunities that have been discovered so…

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Research and Markets report shows 4,500% growth in QR code scans in 2011

QR Code Statistics

Research and Markets, a market research firm, has released a new report concerning the growth of QR codes and how much they have been scanned this year. 2011 has been a successful year for the codes as many more companies have begun incorporating them into their marketing campaigns. Awareness of the codes has been swelling amongst consumers, who had never before been exposed to such mobile technology. The report details how quickly the codes have grown in a single year. According to the report, QR code scan rates have jumped…

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Adidas replaces recruiters with QR codes

Adidas

As the world of recruiting becomes more competitive, companies are beginning to feel the need to adopt new technologies as a way to reach out to potential talent. There is one trend amongst consumers that makes it simpler for recruiters to find new candidates for the companies they represent: Smart phones. With smart phones playing a bigger role in everyday life, companies have begun adopting mobile technologies that are geared toward engaging smart phone users. The best piece of mobile technology is widely believed to be QR codes. Adidas, a…

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Toyota adopts QR codes to help customers control their accounts

Toyota Payment App

Toyota Financial Services, the U.S. financing and insurance arm of the automaker, has launched a application for smart phones that aims to bring customers a better experience when managing their accounts online. The company has taken a unique approach to the matter by adopting QR codes, which will allow consumers with quick access to their accounts. Using the app, customers can generate a free, personalized QR code, which can then be printed and attached to anything they can think of. QR codes are becoming a very popular way for companies…

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