Lender’s QR code campaign designed to connect offline with online

Security One Lending, a company that specializes in reverse mortgages, introduced their latest initiative making use of QR codes. The codes will be featured on the company’s print and online advertisements and will help their customers obtain a better overall experience. Security One hopes to close the gap between their online and offline endeavors through use of the codes, a trend more companies are following as mobile technology becomes more prominent. The company’s loan officers will be able to connect with clients that use the codes, guiding them to the mobile…

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Lowes new look sporting Microsoft Tags all over the place!

Improving home improvement may sound redundant, but to the home improvement retailer Lowes, it was something that needed to be done. In 2010, Lowes started a new business campaign that would help redefine them and reintroduce them to the consumer market. When the economy took its downturn several retail businesses felt the crunch. Consumers had very little to spend, and when they did spend, they did their homework; looking for goods with the best value for the price. During this time, Lowes decided to reunite with people, on a more…

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Italian winery announces new QR code on label

Wine QR Code Linked to Carpineto's Mobile Site

Carpineto, a popular winery in Italy, has announced that they will be using QR codes as part of their black label brands to be released in the coming months. The winery boasts of being the first Montepulciano winery to make use of the codes and hopes that they will offer a robust customer experience. The codes will be linked to a mobile website and will present viewers with detailed information regarding the wines as well as offer tips for service and pairing the wines with food. QR codes first appeared…

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M-Commerce is on the move!

Companies that have online shopping sites are getting a major boost from mobile and social media. With the extremely high number of mobile phone users and the phenomenal number of Facebook users (not to mention Twitter, LinkedIn, Tribe, Yelp, Web 2.0 and countless others), companies are getting exposure all over the world. It is important to have a good marketing plan before going to advertise on a social media site; with thousands of other companies having the same idea, you don’t want to be lost in the crowd because of…

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Company enjoys success with QR Code promo

Stemlit Growers, a Washington based provider of organic fruits, was one of the first companies to adopt QR codes in early spring of last year. They began using the codes before they became popular and have enjoyed the attention their produce has been getting since implementing the codes. Now, Stemlit is taking their mobile marketing campaigns to the next level by adding QR codes to in-store displays and point-of-sale materials. The 2d codes can be scanned with any smart phone that has a barcode reading application. They originated in Japan,…

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