Bank Audi rolls out first time ever QR code campaign

Bank Audi, Lebanon’s largest bank in terms of both customer deposits and total assets, has long embraced technological advancements, integrating them into their services for the betterment of their customers. They are now turning to QR codes to accomplish this aim with a new interactive service. Bank Audi is the first bank in Lebanon to make use of the codes. The new service targets credit and debit cardholders. Customers can scan the codes which will take them to a mobile website that will let them customize their cards. That is…

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QR codes help breathe new life into the library system

Librarys Love QR Codes

Some argue that QR codes will never make it here in the U.S., that we don’t have the same love as Japan does for the codes, but still we keep seeing them pop up everywhere, especially in government run agencies like your local library. While many speculate their success, others keep on churning out new QR code campaigns due to the low cost nature of them, the ability to use tracking systems and the potential of delivering more information to patrons. One of the latest to join the ranks of…

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A glimpse into the mobile marketing future

Mobile technology has some pretty high expectations this year. There have been several new interactive applications in the works; allowing users to “scan” codes, enhance their surroundings and pay for goods with their mobile phone. Businesses are also seeing a lot of new applications that will allow them to reach a wider demographic of potential customers. Over 77 percent of the world’s population is now mobile service subscribers. Mobile device sales rose in 2010 by 18.5 percent, with Nokia being number one in Smart phones and mobile phones sales growth.…

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When two worlds collide

The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…

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QR Codes and Smartphones…The Dynamic Duo Delivers!

Domex Superfresh Growers, a leading grower and distributor of fruits in the North Western United States, recently received recognition from the prestigious American Advertising Federation. The company caught the federation’s eye with their re-imagined website and use of QR codes. Their use of emerging mobile marketing trends earned them the reward on March 24 and has grown their customer base exponentially. “We have always made our efforts to connect with consumers a top priority,” says marketing and communications manager Loren Queen. Educating consumers about the benefits of healthy fruit has…

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