Cancer Research UK uses mobile to encourage greater loyalty and donations

mobile marketing demographic

Cancer Research UK has announced that it is releasing a smartphone app that will be compatible with several mobile devices, to provide regular donors with a loyalty program, a mobile wallet, and relevant content delivery. This charitable organization is using the mobile channel to make it simpler for its supporters to regularly make their donations, and to obtain interesting and important information through the use of their smartphones. This makes it possible for users to either make single donations or to sign up to make regular donations that will earn…

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