QR code campaign for champagne

Bollinger Champagne QR Code

Bollinger, the famed Champagne house in France, has launched their new mobile marketing campaign. The campaign, called “Life Can Be Perfect,” makes use of QR codes which are integrated into the historic logo of the company. The codes have been appearing in a number of classified ads in several newspaper publications throughout Europe and Australia. QR codes are not often seen in the classified section and Bollinger’s have drawn a significant amount of notice. The ads promote an international competition to mark the 50th anniversary of the company’s most prestigious…

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